Is the Staircase Model a Strategy?

by Mark Blackwell, Arkaro (mark@arkaro.com)

Staircase models are popular for breaking an overall high-level aspiration into sequential milestones, sometimes yearly. Staircases are a type of roadmap, and can be very useful visualisation of a plan, but they cannot be described as a strategy.

The following figure shows a staircase for the launch and then the success of a new…