Product Manager, Market Manager or both?

A common topic when listening to B2B clients is the challenge of understanding how to define the different roles of a product manager and a marketing manager and how they should work together within an organisation. Understanding the differences, and sometimes overlaps, is important to continue to move the organisation forward. Nevertheless, the real value may come from developing value generating solutions when…

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Mark Blackwell

Founder of Arkaro (www.arkaro.com) supporting B2B and B2B2C organisations in strategy, innovation, commercial excellence and integrated business management.